The Art of Television: The Frame

Samsung 55″ 4K QLED TV gives minimum glare and maximum joy
thanks to the matte screen
A work of art, your favorite series, or a family photo – enjoy an uninterrupted view with The Frame’s matte screen. It drastically reduces the number of light reflections on the screen, so you can see everything at any time of the day.

Beautiful
with a modern frame design
Everything looks better framed—whether it’s a new idea, a priceless piece of art, or your favorite show. The Frame’s sleek, modern design will blend in perfectly with your decor and add a sophisticated touch to any room.

Your style, your decision
with customizable edges
Your TV doesn’t match your color scheme? Don’t worry – you can customize The Frame with a variety of borders. There is something suitable for every taste and every style. And since each edge can be easily attached and removed thanks to magnets, you can change your mind as often as you like.

Nothing beats art
with Art mode
There’s no reason not to watch your Samsung 55″ 4K QLED TV just because you’re not watching.
Turn The Frame into a virtual art gallery with changing artworks or show your favorites permanently on standby.

Discover new (and old) artists
with the art store
A true paradise for art lovers. With The Frame’s Art Store feature, you can choose from over 1,600 artworks from internationally renowned museums. Show popular classics, modern masterpieces, or impressive photographs. And best of all: You can combine everything as you wish.

Intelligent energy-saving motion sensor
Art mode sensor
A sensitive TV? Yes, you’ve read that correctly. The Frame automatically turns on to display your artwork when it senses your presence in the room. As soon as you leave the room, it turns off to save energy.

The motion sensor is switched on after activation in the settings.

Stunning images 24/7
brightness sensor
The brightness sensor can automatically adjust the brightness and hue of the screen as the ambient light changes, so your artwork always looks great.

Hang and admire
with the Slim Fit wall mount
The Frame doesn’t have a bad side – it looks simply stunning from every angle. Thanks to the Slim Fit wall mount from Samsung, installation is also child’s play. So your TV fits perfectly into any room, no matter how small it is.

Lean back and relax
A stand. Many positions.
When showing your favorite art on your TV, you can easily adjust the feet to transform your device into an easel of sorts – perfect for presenting masterpieces even in smaller spaces.

Perfect portrait
A stand. Many positions.
Portraits look best in Portrait mode – you can easily adjust The Frame’s monitor to the vertical position.

Simplicity is king A stand. Many positions.
Watch your favorite movies and shows in comfort on your Frame in the traditional position – which is also great for showcasing stunning scenic shots from your last vacation

Design your rooms individually with Studio Stand
studio booth
Transform your home into an art gallery with the stylish Studio Stand

Up to 100% color volume for rich colors in different brightness ranges.
100% color volume
Quantum Dot technology ensures vivid colors with up to 100% color volume that remains strong in almost any lighting condition – without color loss.

A billion shades of color
100% brilliant, vibrant color quality with Quantum Dot
The description of “lifelike colors” was never entirely accurate – until now. Samsung uses Quantum Dot technology to transform light into a breathtakingly powerful color landscape, resulting in rich, true-to-life images in everything you see. Guaranteed without fading, no matter how often you use it.

More comfort for your eyes thanks to automatic brightness and color adjustment.
EyeComfort mode
Samsung’s unique eye comfort mode takes into account the exact times of sunrise and sunset, automatically adjusting the screen accordingly. After dark, the mode reduces brightness and colors so your screen is gentler on your eyes. This makes it easier for you to relax and rest.

All your favorite content in one place
Search less and stream more with Samsung Smart Hub
So much entertainment, so little time. With the Samsung Smart Hub, you can access your favorite series, games, and ambient screens with just a few taps. No more fumbling around – Samsung helps you discover more of the content you love.
Discover your favorite movies, series, games, and ambient screens in one place.

Share more and better
with mobile mirroring
Don’t keep the latest viral trend to yourself. Now you can easily share content with friends and family on the big screen using your phone. Just download the SmartThings app and connect your phone to The Serif. Don’t have a Samsung phone? No problem – The Serif also works with AirPlay2.

See multiple content at the same time
Multi View
Thanks to Multi View, you can divide your TV picture into two areas so that you can watch your series or films on one side, while the display of your compatible smartphone can be seen on the other side. So you can keep an eye on your TV program while watching the latest sports results or a gaming tutorial. You also have many multitasking options with features like Ultrawide GameView or a vertical view and you can easily see whatever you want at the same time.