Samsung 43-inch Smart TV is a True-to-life color. Effortless connectivity. Dazzling 4K value. Samsung Crystal UHD is worth a look (and more). Effortlessly access TV shows, movies, and ambient content using the Samsung Smart Hub, or find a range of great games on the Samsung Gaming Hub. ¹ Enjoy content even more clearly than it was created as it’s upgraded to 4K resolution.

PurColor

Perceive a wider spectrum of colors than traditional RGB models with PurColor. From the green turf on the football field to an amazing sunset straight from the big screen, you’ll enjoy true-to-life picture quality with our innovative color technology that electronically adjusts and optimizes the colors on the screen.

Crystal Processor with 4K UHD Upscaling

Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms color, sound and more. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

Mega Contrast HDR

Every frame appears more natural, and a feeling of depth is added as contrast is dialed up in the foreground. Incredible details are revealed, drawing your eyes to the most important parts of whatever you’re watching.

Object Tracking Sound Lite

Get in the mix with Object Tracking Sound Lite. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.